account-manager

Vocabulary Word

Definition

An 'account manager' is a go-between. They represent a company when dealing with one or more of its customers, ensuring customer satisfaction and nurturing the relationship.

Examples in Different Contexts

In the banking sector, an 'account manager' is a professional responsible for managing customer bank accounts and providing financial advice. A bank's account manager might offer, 'I can review your account to suggest the best savings strategies for your goals.'

Practice Scenarios

Business

Scenario:

For our key customers, it's crucial to have someone actively managing the relationship. We need to anticipate and cater to their evolving needs.

Response:

Perhaps appointing a dedicated account manager would help in actively managing and nurturing our customer relationships.

Creative

Scenario:

Clients often need help clarifying their vision and deciding on a creative direction. They value having a consistent point of contact.

Response:

An account manager could indeed clarify their vision and maintain a consistent line of communication, helping them feel more involved and satisfied.