account-manager

Vocabulary Word

Definition

An 'account manager' is a go-between. They represent a company when dealing with one or more of its customers, ensuring customer satisfaction and nurturing the relationship.

Examples in Different Contexts

In marketing, an 'account manager' handles client communications, project management, and ensures client satisfaction with the services provided. A marketing account manager might state, 'I'll coordinate with the team to ensure your campaign aligns with your brand vision.'

Practice Scenarios

Tech

Scenario:

Frequent software updates and changes can sometimes confuse customers. We need someone who understands their needs and guides them through each update.

Response:

I agree, an account manager would help ensure that customers are well informed about our software updates and are provided with tailored solutions.

Creative

Scenario:

Clients often need help clarifying their vision and deciding on a creative direction. They value having a consistent point of contact.

Response:

An account manager could indeed clarify their vision and maintain a consistent line of communication, helping them feel more involved and satisfied.