account-management

Vocabulary Word

Definition

'Account management' is being a special helper for a customer to make sure they get the most out of a product or service. It's like being the go-to person when someone has an issue to resolve.

Examples in Different Contexts

In banking, 'account management' involves overseeing and handling financial accounts, including transactions, balances, and customer service. A bank officer might mention, 'Our account management team works diligently to ensure your banking experience is seamless and secure.'

Practice Scenarios

Business

Scenario:

Our client's satisfaction has been declining. We have to strategize new ways of enhancing the client relationship.

Response:

We should bolster our account management procedures to improve our client relationships.

Marketing

Scenario:

Our last campaign didn't get the expected engagement rate. We need a new approach to remarket the client's products.

Response:

Maybe our account management strategy should be revising our marketing tactics for the client's product.