web-analytics

Vocabulary Word

Definition

'Web-analytics' is the process of collecting and analyzing data from your website. It helps you see how users are interacting with your site, so you can make it better.

Examples in Different Contexts

For e-commerce, 'web analytics' is crucial for understanding customer interaction with online stores. An e-commerce manager might explain, 'By analyzing web traffic and conversion rates, web analytics enable us to improve the customer shopping experience and increase sales.'

Practice Scenarios

UX-Design

Scenario:

Our user testing showed confusion about the checkout process. We need to address this before launch.

Response:

Based on our web analytics, we've found that replacing text instructions with visual cues has decreased confusion at checkout.

Scenario:

We've been getting reports of broken links on the website. Can we run a test to find them?

Response:

I've already started to monitor our web analytics to track the flagged pages with potential broken links.