web-analytics

Vocabulary Word

Definition

'Web-analytics' is the process of collecting and analyzing data from your website. It helps you see how users are interacting with your site, so you can make it better.

Examples in Different Contexts

For e-commerce, 'web analytics' is crucial for understanding customer interaction with online stores. An e-commerce manager might explain, 'By analyzing web traffic and conversion rates, web analytics enable us to improve the customer shopping experience and increase sales.'

Practice Scenarios

Business-Leadership

Scenario:

Based on the latest reports, our website traffic is showing an unexpected dip. Immediately look into this matter.

Response:

The web analytics report shows an increased exit rate on our landing page. It could be due to the technical glitch yesterday.

Marketing

Scenario:

The bounce rate for our website is increasing. We need to investigate what's causing this.

Response:

I have been studying our web analytics data and it seems the lengthy signup process is causing the high bounce rate.