soft-launch

Vocabulary Word

Definition

A 'soft-launch' is when a company releases a product or service to a certain group of people before officially launching it to the public. It's like 'beta-testing' in technology where software is provided to select users to find bugs before the final version.

Examples in Different Contexts

In the retail world, a 'soft-launch' might involve opening a new store location to a small group of VIP customers first. The store manager might say, 'We're having a soft-launch next week for our loyal patrons.'

Practice Scenarios

Product

Scenario:

Our new product line is ready for release. We should test it first in our top-selling stores before considering a major roll out.

Response:

That's a sound plan. Soft-launching the product line in our top stores will allow us to test consumer response and adjust our strategy accordingly.

Business

Scenario:

We've seen unexpected results from the new system. I suggest we take a measured approach for the full implementation.

Response:

I agree with your suggestion. We should soft-launch the new system with a select group before deploying it company-wide.