soft-launch

Vocabulary Word

Definition

A 'soft-launch' is when a company releases a product or service to a certain group of people before officially launching it to the public. It's like 'beta-testing' in technology where software is provided to select users to find bugs before the final version.

Examples in Different Contexts

For tech companies, a 'soft-launch' could mean releasing a new app to a specific region before going global. A product manager might state, 'We're planning a soft-launch in Canada to test the new features.'

Practice Scenarios

Tech

Scenario:

We're getting some inconsistent feedback on the new interface update. It might be worth doing a test run with our internal team before we introduce it to our customers.

Response:

Indeed, a soft-launch for the new interface with a smaller group could provide invaluable insight and help ensure a smoother launch for all our users.

Marketing

Scenario:

The new ad campaign is quite innovative. It might be beneficial to test the waters in a smaller territory first.

Response:

A soft-launch could let us measure the response rate and success of the campaign in a controlled environment before going all out.