hard-launch

Vocabulary Word

Definition

'Hard-launch' means officially releasing a product or service to the public with no plans to take it back. It's the final step after you've tested and adjusted it, much like opening a restaurant after all the trial runs.

Examples in Different Contexts

For nonprofit organizations, a 'hard-launch' might mean starting a campaign or initiative in multiple regions simultaneously without prior pilot programs. A campaign manager might say, 'We're going for a hard-launch with our new initiative in both urban and rural areas.'

Practice Scenarios

Startup

Scenario:

We are ready to start our food delivery service. The app is fully functional, and the delivery system is set.

Response:

If everything is in place, it’s high time we hard-launch our food delivery service.

Creative

Scenario:

Our new collection is ready, and we are considering a big event for its first showcase.

Response:

An event during fashion week sounds fantastic. It would be the perfect occasion to hard-launch our collection.