social-roi

Vocabulary Word

Definition

Ever wondered how businesses know if their social media is working? They use 'social-roi'. It measures the results we get back from the time, money, and efforts we put into social media.

Examples in Different Contexts

In digital marketing analysis, social ROI (Return on Investment) measures the effectiveness of social media campaigns in terms of engagement, brand awareness, and ultimately, sales conversions. A marketing analyst might say, 'Our analysis of social ROI helps us determine the true value of our social media investments.'

Practice Scenarios

Public-Policy

Scenario:

The reach of our recent campaign on Twitter has surpassed expectations. How should we carry forward this momentum?

Response:

Based on the strong social-roi, we should employ similar strategies to engage Twitter followers in future campaigns.

Business

Scenario:

We must analyze our current social media strategies. It’s important to be sure we're allocating resources efficiently.

Response:

Agreed, we should run a detailed analysis for our social-roi and reassess our budget allocation for future campaigns.