social-roi

Vocabulary Word

Definition

Ever wondered how businesses know if their social media is working? They use 'social-roi'. It measures the results we get back from the time, money, and efforts we put into social media.

Examples in Different Contexts

In campaign performance, social ROI is used to justify the allocation of resources to social media marketing. A campaign manager might state, 'By demonstrating positive social ROI, we can secure more funding for future social media campaigns to further increase our market reach.'

Practice Scenarios

Marketing

Scenario:

The recent contest on our Instagram page has definitely increased interaction. Let's discuss metrics to assess its effectiveness.

Response:

Can we calculate the social-roi for our last campaign? We should consider the number of views, likes, comments, and shares.

Business

Scenario:

We must analyze our current social media strategies. It’s important to be sure we're allocating resources efficiently.

Response:

Agreed, we should run a detailed analysis for our social-roi and reassess our budget allocation for future campaigns.