conversion-tracking

Vocabulary Word

Definition

Conversion tracking refers to monitoring and recording the actions of people after they interact with your advertisement, online post, or email. It's like watching your customers' journey after they see your advertisement.

Examples in Different Contexts

In digital advertising, conversion tracking is essential for measuring the success of ad campaigns in terms of actual sales or leads generated. An advertising manager might explain, 'Conversion tracking allows us to adjust our ad spend efficiently, focusing on high-performing ads.'

Practice Scenarios

Business

Scenario:

Our recent marketing campaign received good engagement. Do we have insights on how it impacted our sales?

Response:

We can use conversion tracking to gain those insights. It will tell us how many viewers of our ads actually ended up purchasing.

Marketing

Scenario:

Our new blog post has received a tremendous response. Can we trace if it's driving more sign-ups or purchases?

Response:

Sure, through conversion tracking, we can see how this blog post is influencing our sign-ups and overall sales.