influencer-branding

Vocabulary Word

Definition

'Influencer-branding' is like striking a strategic partnership. A brand hires an influencer (someone with a lot of followers) to endorse its products or services. It's a modern way of word-of-mouth marketing.

Examples in Different Contexts

For digital strategy, 'influencer branding' involves identifying influencers whose brand values align with your own to promote your products or services. A digital strategist might explain, 'Influencer branding is key to authentic engagement and driving brand loyalty among our target demographic.'

Practice Scenarios

Marketing

Scenario:

The makeup industry is booming right now. Partnering with relevant influencers could actually accelerate our brand's growth.

Response:

I agree, influencer-branding can greatly drive our cosmetics sales. We should start researching appropriate influencers to partner with.

Design

Scenario:

People are keen on upcoming interior trends. A partnership with top lifestyle influencers might appeal to our target customers.

Response:

Partnering with lifestyle influencers for our influencer-branding strategy could indeed boost our designs' sales and popularity.