sales-objections

Vocabulary Word

Definition

'Sales objections' are reasons people give for not buying a product or service. It's like if a customer says a product is too expensive, or they don't need it right now.

Examples in Different Contexts

In market research, analyzing 'sales objections' provides insights into consumer behavior and product or service shortcomings. A market researcher might note, 'Studying the patterns in sales objections has led us to innovate our product features to better meet customer needs.'

Practice Scenarios

Marketing

Scenario:

We need to ensure our ad campaign appeals to the client's target demographic. The Sales team is facing objections related to its impact on sales.

Response:

Can we provide case studies illustrating the success of similar campaigns to counter these sales objections?

Business

Scenario:

Our competitor's price seems to be much lower than ours. The pricing strategy needs a rethink to secure sales.

Response:

We should try offering discounts or value-added services to overcome these sales objections.