clickthrough

Vocabulary Word

Definition

A 'clickthrough' is when a person clicks a digital ad, hyperlink, or call to action and is taken to a new web page. It's like tapping a treasure chest in a game and being teleported to the treasure room.

Examples in Different Contexts

In online publishing, 'clickthrough' can help gauge reader engagement. An editor might state, 'The clickthrough rate for our recent article series is promising, signaling reader curiosity.'

Practice Scenarios

Tech

Scenario:

Our site design can be more simplified to help users find what they're looking for quickly.

Response:

I completely agree, enhancing the website's clickthrough structure should lead to an effective user experience.

Marketing

Scenario:

Our digital ads seem to be resonating with our target audience. We're seeing good traction on our landing pages.

Response:

Yes, and the clickthrough rate for the ads supports this. Let's focus on conversion optimization next.