clickthrough

Vocabulary Word

Definition

A 'clickthrough' is when a person clicks a digital ad, hyperlink, or call to action and is taken to a new web page. It's like tapping a treasure chest in a game and being teleported to the treasure room.

Examples in Different Contexts

In online publishing, 'clickthrough' can help gauge reader engagement. An editor might state, 'The clickthrough rate for our recent article series is promising, signaling reader curiosity.'

Practice Scenarios

Tech

Scenario:

Our site design can be more simplified to help users find what they're looking for quickly.

Response:

I completely agree, enhancing the website's clickthrough structure should lead to an effective user experience.

Design

Scenario:

Keeping the user's journey smooth and straightforward is essential. We should think about minimizing the needed clicks to reach the checkout step.

Response:

Absolutely, we need a streamlined clickthrough journey from browsing to purchasing.