response-rate-optimization

Vocabulary Word

Definition

When you send a message, you want people to reply, right? 'Response rate optimization' is making changes so more people respond to your messages, like emails or surveys.

Examples in Different Contexts

In survey research, 'response rate optimization' means increasing the number of respondents who complete surveys. A researcher might say, 'We're refining our survey design and outreach efforts to achieve better response rate optimization.'

Practice Scenarios

Business

Scenario:

Even after providing good service, customers don't seem to give much feedback. Let's try to make giving feedback easier and more attractive for them.

Response:

I'm with you on that. Response rate optimization could be a game changer for our customer feedback.

Research

Scenario:

Our last online survey had a low participation rate. Could it be the length or the timing of the survey?

Response:

Right, we should probably adjust our survey design for response rate optimization.