keyword-targeting

Vocabulary Word

Definition

'Keyword-targeting' is a way for websites to attract the right people by using words or phrases they might type into search engines. It's like using a special code to show up in specific search results.

Examples in Different Contexts

In Pay-Per-Click (PPC) advertising, 'keyword-targeting' is used to display ads based on the keywords users search for. A PPC manager could say, 'Effective keyword-targeting ensures our ads appear to potential customers at the right moment.'

Practice Scenarios

Marketing

Scenario:

Our online visibility needs a boost. Perhaps we need to review our digital marketing strategy.

Response:

I agree, improving our keyword-targeting approach could certainly enhance our online visibility.

Business

Scenario:

Our competition seems to dominate the search results. It's time we reevaluate our online presence.

Response:

Absolutely, keyword-targeting could help us appear more prominently in search results.