conversion-rate-optimization

Vocabulary Word

Definition

Conversion-rate-optimization, often shortened to CRO, is about improving your website or app to increase the percentage of users who take a desired action like purchasing a product or subscribing to a newsletter.

Examples in Different Contexts

Conversion rate optimization for SaaS (Software as a Service) focuses on increasing the number of users who upgrade from free trials to paid subscriptions. A SaaS product manager might state, 'Our CRO strategy includes refining the onboarding process and highlighting premium features to encourage upgrades.'

Practice Scenarios

Marketing

Scenario:

Our latest email marketing campaign had good open rates but the click-through was low. We should consider revising our calls-to-action.

Response:

We should conduct A/B testing for our email subject lines to see what works best for conversion-rate-optimization.

Design

Scenario:

Users are often leaving our platform before completing the registration process. We might need to simplify our onboarding experience.

Response:

Reducing the number of steps in the signup process could improve our conversion-rate-optimization.