conversion-rate-optimization

Vocabulary Word

Definition

Conversion-rate-optimization, often shortened to CRO, is about improving your website or app to increase the percentage of users who take a desired action like purchasing a product or subscribing to a newsletter.

Examples in Different Contexts

In e-commerce, conversion rate optimization aims to enhance the online shopping experience to convert more browsers into buyers. An e-commerce specialist might explain, 'We're implementing CRO by optimizing product pages and simplifying navigation to improve purchase rates.'

Practice Scenarios

Software

Scenario:

We have a sizable number of trial users who aren't upgrading to premium. Perhaps we need to demonstrate our software's value more effectively.

Response:

Let's offer a one-time discount to our trial users as part of our conversion-rate-optimization efforts.

Marketing

Scenario:

Our latest email marketing campaign had good open rates but the click-through was low. We should consider revising our calls-to-action.

Response:

We should conduct A/B testing for our email subject lines to see what works best for conversion-rate-optimization.