product-packaging

Vocabulary Word

Definition

'Product-packaging' refers to the design and production of the container or wrapper for a product. It's not just about looks, it also keeps products safe and provides information to customers.

Examples in Different Contexts

In brand identity, 'product packaging' plays a critical role in communicating a product's value and brand ethos to consumers. A brand manager might say, 'Our product packaging is designed to stand out on the shelf and reflect our commitment to sustainability, appealing to environmentally conscious consumers.'

Practice Scenarios

Creativity

Scenario:

Our current packaging doesn't align with our brand's image. We need something fresh that resonates with our target audience.

Branding

Scenario:

We need to better communicate our commitment to sustainability. It's a value we want associated with our brand.

Response:

Yes, incorporating our commitment to sustainability into the product-packaging might be a good idea for reinforcing our brand image.