multichannel

Vocabulary Word

Definition

Imagine a company wanting to sell a product. They could do it in-store, online, by phone, or by mail. Each of these is a 'channel.' So 'multichannel' means using many different methods or platforms at the same time.

Examples in Different Contexts

In content creation, a multichannel approach can expand reach and engagement. A content strategist might say, 'Leveraging a multichannel strategy, we distribute our videos across social media, blogs, and email newsletters to maximize visibility.'

Practice Scenarios

Tech

Scenario:

Our customer service ratings have been dropping recently. We need comprehensive ways to connect with our user base.

Response:

Considering a multichannel customer support system that integrates email, chat, and phone support might help improve our customer satisfaction ratings.

Creative

Scenario:

Our film has wide-ranging appeal, which makes deciding on the type of release crucial. It's important to reach the audience where they consume content most.

Response:

Let's plan a multichannel release, including cinema screenings, DVD sales, and online streaming options.