b2c

Vocabulary Word

Definition

'B2C' is the short phrase for 'Business to Consumer.' It's a type of commerce transaction that happens between a business, like a store or a company, and a single end user, that is, the actual customer.

Examples in Different Contexts

A Creative Director in an advertising agency might explain, 'Our campaign is designed for a B2C market, focusing on engaging the end consumer with relatable storytelling and compelling visuals.'

Practice Scenarios

Marketing

Scenario:

We are developing a new campaign, and we need to make sure our content speaks directly to our customer's needs and interests.

Response:

We could use more personalized content in our B2C marketing strategies to meet our customer's interests better.

Tech

Scenario:

The current state of our application is not very user-friendly. I think we need to rethink the design and improve engagement with our users.

Response:

That's a great idea; our B2C platform indeed needs significant improvements in design to enhance user engagement.