b2c

Vocabulary Word

Definition

'B2C' is the short phrase for 'Business to Consumer.' It's a type of commerce transaction that happens between a business, like a store or a company, and a single end user, that is, the actual customer.

Examples in Different Contexts

A Nonprofit Director might highlight, 'Our B2C approach in fundraising allows us to connect directly with individual supporters, creating a personal bond and fostering a community around our cause.'

Practice Scenarios

Tech

Scenario:

The current state of our application is not very user-friendly. I think we need to rethink the design and improve engagement with our users.

Response:

That's a great idea; our B2C platform indeed needs significant improvements in design to enhance user engagement.

Business

Scenario:

Our company needs to reevaluate our relationship with our target market. There's a gap between our product offerings and our consumers' preferences.

Response:

I agree we need to bridge that gap; perhaps a study on our B2C market to better understand our customers' needs and preferences could help.