media-outreach

Vocabulary Word

Definition

Seen company news in newspapers or on TV? 'Media outreach' is what happens when companies directly share their news or messages with media like newspapers or TV channels. This is done to spread their story to the public.

Examples in Different Contexts

In the non-profit sector, 'media outreach' refers to the efforts made to engage with media outlets to promote a cause or event. A communications director might say, 'Our media outreach strategy includes pitching stories to journalists and leveraging social media to amplify our message.'

Practice Scenarios

Tech

Scenario:

We're launching a innovative software next month. Have we considered all media channels to promote it?

Response:

'I suggest running targeted ads on social media along with media outreach to tech bloggers and influencers.'

Impact

Scenario:

We're planning a beach clean-up initiative next month. It will be beneficial if more people are aware of it.

Response:

We should start a media outreach campaign, targeting local news channels and environment-focused online platforms.