media-mix

Vocabulary Word

Definition

'Media mix' is a marketing strategy that uses a combination of communication channels, like TV, radio, internet, and print, to effectively promote a message or product. The aim is to use each one where it's most effective.

Examples in Different Contexts

In marketing, 'media mix' refers to the combination of different advertising media used to achieve marketing objectives. A marketing director might plan, 'Our media mix for the upcoming campaign includes online ads, television commercials, and print advertisements to maximize reach and impact.'

Practice Scenarios

Marketing

Scenario:

We want to ignite excitement about our new product line. A comprehensive digital campaign should help us connect with our demographics.

Response:

Agreed, a diverse media mix strategy incorporating blog posts, social media, and influencer outreach might create the excitement we need around our new product line.

Sales

Scenario:

Sales have stagnated lately. We need powerful tools to reconnect our products with consumers.

Response:

Implementing a media mix with email marketing, virtual product demos, and targeted ads could help increase sales.