media-mix

Vocabulary Word

Definition

'Media mix' is a marketing strategy that uses a combination of communication channels, like TV, radio, internet, and print, to effectively promote a message or product. The aim is to use each one where it's most effective.

Examples in Different Contexts

In media planning, 'media mix' involves strategic allocation of advertising budgets across various media to reach the target audience effectively. A media planner might discuss, 'Our media mix strategy prioritizes digital platforms to engage with our younger demographic more effectively.'

Practice Scenarios

Sales

Scenario:

Sales have stagnated lately. We need powerful tools to reconnect our products with consumers.

Response:

Implementing a media mix with email marketing, virtual product demos, and targeted ads could help increase sales.

Public Relations

Scenario:

The company's image has taken a hit. A well-orchestrated PR campaign can help in reinstating our standing.

Response:

A balanced media mix of press releases, interviews, and positive impact stories could help to restore the company's image.