media-convergence

Vocabulary Word

Definition

'Media-convergence' is when different forms of media blend together. Like when a newspaper has a website with videos, articles, and audio stories. It combines different media all in one place.

Examples in Different Contexts

In technology discussions, 'media convergence' highlights how technological advances enable the integration of various media channels. A tech analyst might say, 'The rise of smartphones exemplifies media convergence, combining web, video, and audio in one device.'

Practice Scenarios

Tech

Scenario:

Our audience is becoming more mobile. Let's focus on developing integrated gadgets supporting different features.

Response:

Right, creating devices that embody the concept of media-convergence will satisfy our consumers' demand for convenience and functionality.

Business

Scenario:

We need to streamline our communications and better leverage our digital channels. How can we integrate these more effectively?

Response:

We should implement a media-convergence strategy to unify our communication channels, which could improve our internal operations.