media-convergence

Vocabulary Word

Definition

'Media-convergence' is when different forms of media blend together. Like when a newspaper has a website with videos, articles, and audio stories. It combines different media all in one place.

Examples in Different Contexts

In media studies, 'media convergence' refers to the blending of traditional and digital media forms. A professor might explain, 'Media convergence has led to new forms of storytelling, where print, broadcast, and digital platforms merge.'

Practice Scenarios

Academics

Scenario:

Traditional media and digital platforms appear to be influencing each other strongly. We need to explore this complex interaction for our research.

Response:

Considering the media-convergence happening globally, we should research its impact on information dissemination and consumption behavior.

Business

Scenario:

We need to streamline our communications and better leverage our digital channels. How can we integrate these more effectively?

Response:

We should implement a media-convergence strategy to unify our communication channels, which could improve our internal operations.