cross-media

Vocabulary Word

Definition

'Cross-media' refers to using different types of media like text, images, video, and sound to convey your information or story. It's to make your message reach wider audiences.

Examples in Different Contexts

In digital marketing, 'cross-media' approaches are crucial for engaging audiences across different digital platforms, from social media to email. A digital marketer might state, 'Our cross-media strategy leverages the unique strengths of each platform to enhance our marketing effectiveness.'

Practice Scenarios

Impact

Scenario:

Our message needs to reach different age groups. What platforms should we consider for our climate change awareness campaign?

Response:

To spread our message, a cross-media campaign using a blog, a YouTube video series, and community events should be effective.

Business

Scenario:

Our research shows that combining traditional and digital marketing channels can increase brand awareness. How can we implement this tactic effectively?

Response:

To enhance brand recognition, we could a build cross-media strategy that blends influencer marketing and television advertisements.