marketing-automation

Vocabulary Word

Definition

'Marketing Automation' is when businesses use software tools to automatically manage marketing processes like email campaigns or social media posts. This allows businesses to build better customer relationships without manual effort.

Examples in Different Contexts

In analytics and reporting, 'marketing automation' platforms provide detailed insights into campaign performance, enabling marketers to make data-driven decisions. An analytics manager might discuss, 'With marketing automation, we can track engagement metrics in real time and adjust our strategies accordingly.'

Practice Scenarios

Impact

Scenario:

The involvement for our last social media campaign was lower than expected. We need to reconsider how we're engaging our audience.

Response:

We should consider using marketing automation for our social media, it might boost the engagement in our next campaign.

Creative

Scenario:

Our content is strong, but our consistent client engagement seems lacking. We should step our follow-up methods.

Response:

Let's explore marketing automation tools to ensure our clients are continuously engaged with timely and informative content.