key-performance-indicators

Vocabulary Word

Definition
'Key-performance-indicators' or more commonly 'KPI's' are evaluation tools used by companies. They measure progress toward goals, likes marks in your classes that tell you how you're doing.
Examples in Different Contexts
In a design agency, KPIs might revolve around client satisfaction or project delivery time. A creative director could note, 'A key KPI for us this month is the number of design approvals.'
Practice Scenarios
Business

Scenario:

Our sales have been stagnating for a couple of quarters now. We need to take a close look at what's going on.

Response:

I agree. We can start by analyzing our key-performance-indicators to understand the specific areas where improvement is needed.

Technology

Scenario:

The latest version of the app is not getting as many downloads as projected. Maybe we should relook at the product features.

Response:

Absolutely, we should reevaluate our key-performance-indicators such as daily active users and session duration for the new app version.

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