benchmark

Vocabulary Word

Definition

A 'benchmark' is a standard you use to evaluate something's quality or performance. Think of it as the model answer key your teachers use to grade your exams, it helps to know if something is up to the mark.

Examples in Different Contexts

In graphic design, benchmarks are used to assess the effectiveness of design elements. A creative director might say, 'Let's use industry benchmarks to evaluate our designs and improve our creative output.'

Practice Scenarios

Creative

Scenario:

Our latest collection didn’t receive the response we predicted. We need to revolutionize our design strategy.

Response:

I'm convinced we can elevate our creativity and set a higher benchmark in design with our next campaign.

Business

Scenario:

We need to take a closer look at our performance this quarter. Our competitors are gaining a significant advantage.

Response:

Our fiscal performance seems unsustainable at this rate. We need to hit the benchmark soon to stay competitive.