success-metrics

Vocabulary Word

Definition

'Success-metrics' are used to evaluate the performance of a project or an objective. It's like using a ruler to measure how far you've travelled on a journey.

Examples in Different Contexts

In creative fields, 'success metrics' can include audience reach, media coverage, or awards won. A Creative Director might comment, 'The success metrics of our latest campaign exceeded our expectations in terms of media coverage and audience engagement.'

Practice Scenarios

Creative

Scenario:

The feedback loop for our new marketing campaign is following a positive trend, we must determine whether we are reaching the target audience effectively.

Response:

We can use our success metrics including views, shares, and likes to measure the reach of our campaign.

Tech

Scenario:

The new features of the app have been released. We need to closely monitor how users are interacting with them.

Response:

We can rely on our success metrics like daily session duration and in-app purchases to understand user interaction.