influencer-outreach

Vocabulary Word

Definition

'Influencer-outreach' is when a company or a brand connects with an influencer (usually on social media), in order to use their power and reach to help promote a product, service, or cause. It's a lot like requesting an endorsement.

Examples in Different Contexts

In event marketing, 'influencer outreach' is the act of inviting influencers to attend or promote an event, enhancing its visibility and appeal. An event marketer might remark, 'Through targeted influencer outreach, we've significantly increased awareness and attendance for our annual conference.'

Practice Scenarios

Marketing

Scenario:

Our competitor's online presence seems to be growing rapidly. They've been partnering with some notable personalities recently.

Response:

You're right. We need a comprehensive influencer-outreach strategy to leverage their follower base and increase our brand visibility.

Public-Policy

Scenario:

This campaign needs a bigger push, perhaps an endorsement from someone who truly cares about the environment.

Response:

I agree. An influencer-outreach campaign could help us effectively spread our message and engage with a wider audience.