influencer-partnerships

Vocabulary Word

Definition

'Influencer-partnerships' are collaborations between brands and influencers. Influencers, who often have large online followings, are partnered with to promote a product or service. It's like having a popular friend who shares the latest trends with their followers.

Examples in Different Contexts

In brand collaboration, 'influencer partnerships' involve forming long-term relationships with influencers to promote products or services consistently. A brand manager might state, 'Our influencer partnerships have been instrumental in establishing a loyal customer base through authentic storytelling and product integration.'

Practice Scenarios

Business

Scenario:

To increase our customer engagement, we need to explore unconventional channels. Traditional advertising methods haven't been delivering the results we expected.

Response:

How about considering influencer partnerships? That could be an effective way to reach a larger audience and amplify our brand's message.

Product

Scenario:

Our new product has potential, but we need a little boost to get it off the ground and into the public eye.

Response:

I recommend we utilize influencer-partnerships. An influencer could help us generate buzz around the launch and get the product recognized.