content-customization

Vocabulary Word

Definition
In the phrase 'content-customization', 'content' refers to any information, data, or media that users interact with. 'Customization' is the adjustment or personalization of this content. Imagine revising a standard form or template to better fit your situation.
Examples in Different Contexts
In e-commerce, 'content customization' refers to tailoring website content to individual users based on their browsing history, preferences, and past purchases. An e-commerce manager might note, 'Content customization has significantly increased our conversion rates by making product recommendations more relevant to each visitor.'
Practice Scenarios
Tech

Scenario:

The number of users availing of our premium features is below expectation. We could revisit how we're presenting those features on our platform.

Response:

You're right. Using content-customization to showcase the benefits of these features could improve user adoption.

Creative

Scenario:

The clients feel the initial designs are too generic. Perhaps it's time to inject some fresh, unique ideas into the project.

Response:

Good point. Turning to content-customization might generate designs that stand out and align more with the client's identity.

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