content-customization

Vocabulary Word

Definition

In the phrase 'content-customization', 'content' refers to any information, data, or media that users interact with. 'Customization' is the adjustment or personalization of this content. Imagine revising a standard form or template to better fit your situation.

Examples in Different Contexts

In email marketing, 'content customization' involves personalizing email messages to address the recipient's interests and needs. An email marketer might say, 'Using content customization, we've seen higher engagement rates in our campaigns by sending targeted offers and content to our subscribers.'

Practice Scenarios

Business

Scenario:

The latest campaign is seeing low engagement. Maybe it's time we reconsider our approach to what we share and how.

Response:

I agree. Applying a content-customization strategy to our material might be a way to increase audience engagement.

Tech

Scenario:

The number of users availing of our premium features is below expectation. We could revisit how we're presenting those features on our platform.

Response:

You're right. Using content-customization to showcase the benefits of these features could improve user adoption.