customer-personas

Vocabulary Word

Definition

'Customer-personas' are profiles of fictional individuals who represent different customer types. They are created to better understand and meet customer needs and expectations.

Examples in Different Contexts

In sales strategy, 'customer personas' allow sales teams to personalize their approach to different types of buyers. A sales manager might explain, 'By understanding our customer personas, our sales team can more effectively communicate the value of our products to each customer.'

Practice Scenarios

Marketing

Scenario:

Our campaign feedback shows our ads are not resonating with our primary users. We need to rethink our approach.

Response:

Maybe we should revisit our customer-personas and align our marketing strategies based on their preferences.

UI-UX

Scenario:

Users report difficulty with navigation on our app. We have to make it more intuitive and user-friendly.

Response:

Agreed. We need to understand our customer-personas better to create a more user-friendly design.