customer-personas

Vocabulary Word

Definition

'Customer-personas' are profiles of fictional individuals who represent different customer types. They are created to better understand and meet customer needs and expectations.

Examples in Different Contexts

In sales strategy, 'customer personas' allow sales teams to personalize their approach to different types of buyers. A sales manager might explain, 'By understanding our customer personas, our sales team can more effectively communicate the value of our products to each customer.'

Practice Scenarios

Business

Scenario:

Our recent sales strategies are not working as expected. We need to find a more effective way to reach our target audience.

Response:

We should focus on developing accurate customer-personas to more effectively communicate with potential clients.

Marketing

Scenario:

Our campaign feedback shows our ads are not resonating with our primary users. We need to rethink our approach.

Response:

Maybe we should revisit our customer-personas and align our marketing strategies based on their preferences.