user-journey

Vocabulary Word

Definition

'User-journey' is a way to understand how a customer or user interacts with a product or service. It's not only where they click but why they click it!

Examples in Different Contexts

A supermarket's user journey might involve a customer searching for products, comparing prices, checking out, and providing feedback after purchase.

Practice Scenarios

Business

Scenario:

The sales data suggests the new feature isn't performing well. We need to understand why customers aren't making use of it.

Response:

Perhaps investigating our user-journey analytics can show us where the new feature isn't meeting users' expectations.

UI-UX

Scenario:

Our users are finding the interface too complex. We need to simplify it and make it more intuitive.

Response:

Let's chalk out a detailed user-journey map and pinpoint where users may be getting confused.