user-journey

Vocabulary Word

Definition

'User-journey' is a way to understand how a customer or user interacts with a product or service. It's not only where they click but why they click it!

Examples in Different Contexts

For a museum, a user journey may include purchasing tickets online, exploring exhibits, attending workshops, and leaving a review.

Practice Scenarios

Marketing

Scenario:

We're not reaching our target audience as effectively as we'd like. Let's think about our customers' needs and preferences.

Response:

We should study the user-journey to understand our audience's path from awareness to purchase.

Tech

Scenario:

The app crashes whenever users open a specific module. Let's track the bug and fix it urgently.

Response:

We need a clearer understanding of our user-journey so we can resolve the issue more efficiently.