customer-lifecycle

Vocabulary Word

Definition

'Customer lifecycle' is the series of stages a customer goes through with a company. It starts from the first contact or awareness about the company to the final purchase or end of usage.

Examples in Different Contexts

In marketing, understanding the 'customer lifecycle' is key. A marketing manager might say, 'Our campaign targets customers at different stages of their lifecycle, from awareness to retention.'

Practice Scenarios

Business

Scenario:

We are seeing a drop in engagement post-purchase. How can we sustain interest after customers have purchased our product?

Response:

We might consider rolling out a series of post-purchase services to extend our customer lifecycle and keep them engaged.

Creative

Scenario:

We need to build strong connections with our audience for continuous engagement. What strategies can we adopt to maintain this bond?

Response:

I believe consistent communication and exclusive benefits can keep them connected throughout the customer lifecycle.