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Customer Lifecycle  
Level
Associate
'Customer lifecycle' is the seriesset in a particular order of stages a customer goes through with a company. It starts from the first contact or awarenessknowing or realizing about the company to the final purchase or end of usageact of using something.
Context
Business
In marketing, understanding the 'customer lifecycle' helps in making strategic decisionsplans related to business' direction. A marketing manager might say, 'We need to engageattract and involve our customers at each lifecycle stage to enhanceincrease or improve loyalty and customer value.'

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