audience-relevance

Vocabulary Word

Definition

'Audience-relevance' dives deeper into ensuring the message or content presented connects with an audience, engaging their interests, and meeting their needs. It's like a chef making sure the dishes served at a party cater to guests' taste preferences.

Examples in Different Contexts

In marketing communications, ensuring 'audience relevance' means tailoring messages to meet the interests and needs of the target audience. A marketer might say, 'We craft our campaigns to maintain audience relevance, using data-driven insights to speak directly to consumer desires.'

Practice Scenarios

Tech

Scenario:

The feedback from beta testers indicates that our app's interface is a bit complicated. They find it difficult to navigate through the app.

Response:

Maybe we could incorporate user feedback to improve audience-relevance of our app's interface. Too many features are causing confusion.

Creative

Scenario:

The film script is great, but we need to consider our target viewers. The humor is quite highbrow and won't land with a mass audience.

Response:

I agree. We need to simplify the humor to improve the movie's audience-relevance. It's never about dumbing things down but rather making it accessible.