campaign-reach

Vocabulary Word

Definition

'Campaign-reach' is a term used in marketing to describe how many different people saw an ad or message. It's like the number of eyes that saw a billboard on a highway.

Examples in Different Contexts

In digital marketing, 'campaign reach' refers to the number of people exposed to a campaign across digital platforms. A digital marketer might say, 'Analyzing campaign reach helps us understand the extent of our message's penetration in the target market and adjust our strategies for maximum impact.'

Practice Scenarios

Public-Policy

Scenario:

We have a mandate to make sure the new safety protocols reach as many citizens as possible. The effectiveness of our communication is vital.

Response:

Absolutely. A comprehensive plan ensuring the campaign reach is optimal will significantly improve the public's awareness.

Marketing

Scenario:

Our client wants to showcase their brand to a broader audience with the next campaign. I believe we need a thoughtful strategy.

Response:

Agreed. The success of our ad strongly depends on its campaign reach. We need to target both existing customers and potential customers.