campaign-objectives

Vocabulary Word

Definition

'Campaign objectives' are the specific goals that a campaign is designed to achieve. These could be to increase brand awareness, generate sales, or change public opinion. It's like a game plan for a sports team.

Examples in Different Contexts

In public relations, 'campaign objectives' are set to manage the public's perception of an organization or event. A PR specialist might discuss, 'Our campaign objectives include improving public relations after a crisis and rebuilding trust with our stakeholders.'

Practice Scenarios

Marketing

Scenario:

We've been focused on driving engagement with our brand. What could be the next steps in this direction in terms of our campaign?

Response:

To continue driving engagement, one potential campaign objective could be to increase our social media followers by 30% in the next 6 months.

Public-Policy

Scenario:

Our focus has been on influencing the policy on clean water access. What is the status of our efforts, and how do you foresee the next move?

Response:

In light of the current progress, our next campaign objective should be to rally public support for a nationwide clean water policy.