content-marketing-campaigns

Vocabulary Word

Definition

Content marketing campaigns are strategic marketing plans where you create and distribute valuable and relevant content to attract an audience. It's like making a roadmap of stories and materials to help sell your product or services in a softer, and often more effective, manner.

Examples in Different Contexts

Content marketing campaigns via email marketing aim to nurture leads and customers with valuable content. A marketing director might say, 'Our email content marketing campaign focuses on delivering personalized content to our subscribers monthly.'

Practice Scenarios

Business

Scenario:

We're seeing a lot of competition in the market currently. We need to think about ways to stand out, especially online.

Response:

I think a content marketing campaign focussed on the unique aspects of our product would help us stand out.

Marketing

Scenario:

Our social media following has been fairly stagnant lately. We need to invigorate our approach.

Response:

We might be able to engage more followers with a creative content marketing campaign on social media.