content-personalization

Vocabulary Word

Definition

'Content-personalization' is when the content you see on a website or app is tailored to your interests or habits. It's like if a news site only showed you stories about the topics you care about most.

Examples in Different Contexts

In email marketing, content personalization means customizing emails to address the recipient's interests or previous interactions. A marketing director might explain, 'Content personalization in our emails has led to higher open rates and engagement.'

Practice Scenarios

Marketing

Scenario:

Our email open rates could use a boost. Could segmenting our email list and adapting the message be beneficial?

Response:

Yes, content personalization in our emails will likely get more people to actually open them.

Business

Scenario:

Our online store sales have been a bit lackluster lately. Perhaps it's time we made our approach more customer-focused.

Response:

I agree. Implementing content personalization might help increase sales by suggesting products that match their buying history.