advertorial

Vocabulary Word

Definition

'Advertorial' is a word that combines 'advertisements' and 'editorial'. It's a kind of advertisement that looks like a regular news or feature story in a newspaper, magazine, or a website. Unlike an advertisement which tries to sell directly, an advertorial tries to interest the reader by appearing to be part of the content.

Examples in Different Contexts

In content marketing, 'advertorials' are used to subtly promote products or services within the context of engaging content. A content marketer might remark, 'Our advertorials are crafted to provide readers with useful information, with a soft sell approach to our product offerings.'

Practice Scenarios

Business

Scenario:

I've received feedback about our website's content being too salesy. Maybe we need to find a more subtle way to present our products.

Response:

A well-placed advertorial may serve the purpose. It could subtly showcase our products while blending it into the website's content.

Tech

Scenario:

Besides our software, we should also discuss emerging tech trends and industry topics. That could be a good way to engage our tech-savvy audience.

Response:

I agree! An informative advertorial exploring tech trends and including our software solutions could be beneficial.