advertorial

Vocabulary Word

Definition

'Advertorial' is a word that combines 'advertisements' and 'editorial'. It's a kind of advertisement that looks like a regular news or feature story in a newspaper, magazine, or a website. Unlike an advertisement which tries to sell directly, an advertorial tries to interest the reader by appearing to be part of the content.

Examples in Different Contexts

In print media, an 'advertorial' is an advertisement designed to mimic the appearance and style of editorial content, making it more appealing to readers. A magazine editor might specify, 'We clearly label advertorials to maintain transparency with our readers while providing valuable content.'

Practice Scenarios

Business

Scenario:

I've received feedback about our website's content being too salesy. Maybe we need to find a more subtle way to present our products.

Response:

A well-placed advertorial may serve the purpose. It could subtly showcase our products while blending it into the website's content.

Creative

Scenario:

In the upcoming issue, we have ideated for a feature on sustainable fashion. It could make an interesting space for brand collaborations.

Response:

That sounds like an exciting opportunity. A well-curated advertorial could be a great way to collaborate with brands.