sponsored-content - Vocabulary

Definition

'Sponsored content' is a type of marketing where a brand pays for their product or service to be featured in a piece of media, like a blog, video, or podcast.

Examples in Different Contexts

Practice Scenarios

Journalism

Scenario:

We've been approached by a tech brand for editorial partnership. What's a suitable way to integrate their vision with our identity?

Response:

Creating balanced sponsored content that includes their product advancements while staying true to our journalistic style seems like a good approach.

Social-Media

Scenario:

Our engagement rates have plateaued recently. What can we do to increase our social media presence?

Response:

Collaborating with influencers for sponsored content may help increase brand exposure and engagement on social media.