sponsored-content

Vocabulary Word

Definition

'Sponsored content' is a type of marketing where a brand pays for their product or service to be featured in a piece of media, like a blog, video, or podcast.

Examples in Different Contexts

In online publishing, sponsored content is articles or videos that resemble editorial content but are paid for by advertisers to promote their messages. An online publisher might state, 'Sponsored content must be clearly labeled to maintain transparency with our readers while providing value.'

Practice Scenarios

Marketing

Scenario:

Our goal is to target millennials with our new line of products. How can we best achieve this?

Response:

We can invest in sponsored content on different platforms popular among millennials to get them interested.

Social-Media

Scenario:

Our engagement rates have plateaued recently. What can we do to increase our social media presence?

Response:

Collaborating with influencers for sponsored content may help increase brand exposure and engagement on social media.