As an associate SEO Consultant at BrightWeb Solutions, I have worked with clients across various industries, conducting comprehensive keyword research to enhance their online presence. A standout project was when I worked with a new fitness start-up aiming to penetrate the competitive health and wellness scene.
I began by conducting a competitor analysis using tools such as Ahrefs and Moz. This analysis helped identify the competitive landscape and guided our keyword research. I then used SEMrush to find high-volume keywords related to fitness and wellness, focusing on 'long-tail' keywords that the start-up could realistically rank for, given the immense competition in the industry.
The impact of our keyword research was significant — within a few months, the start-up’s website started ranking on the first page of Google for several targeted keywords. Organic traffic increased by 60%, and there was a noted increase in the sign-ups to their fitness programs, demonstrating the effectiveness of keyword research in enhancing digital visibility.