In my role as an SEO Specialist at WebFlow solutions, I have developed a detailed approach to keyword research. This methodology is quite comprehensive and involves several steps, starting from understanding our client's business to analyzing the keywords competitors rank for.
One specific use-case would be my work for an online eco-friendly products retailer. I initiated the process using tools like SEMrush and Ahrefs to identify a list of potential keywords. With the client's input, we deciphered search intent, focusing on user queries that implied purchase intent. Following this, we analysed the competition for these keywords, weighing their relevance against the difficulty of ranking for each.
This approach led us to create a robust list of keywords that we incorporated across the website and in the creation of valuable blog content. The results were profound, improving the client's organic search ranking, resulting in a 30% increase in organic traffic and sales.