In my role as a Digital Marketing Associate at XYZ agency, I've had the responsibility of building comprehensive SEO strategies for diverse business verticals. One of my most successful projects was for a health & wellness client who had just launched their online platform.
To start, I conducted deep keyword research using tools like Ahrefs and Google Keyword Planner, analyzing competitor ranking and identifying gaps to leverage. Then, I worked closely with the content team to streamline content curation, ensuring it's high-quality, unique, and keyword-optimized. Meanwhile, I used Google Search Console and Screaming Frog SEO Spider to assess and improve the website's technical SEO, addressing issues related to crawlability, indexing, and mobile-friendliness.
My strategy resulted in a 70% increase in organic traffic within six months and the website appeared on the first page of Google search results for several key target keywords. The client saw a significant rise in user engagement and online purchase. From this project, I've learned how every detail matters in SEO, and continuous optimization is key to keep up with the rapidly evolving search algorithms.