As a Junior SEO Consultant at Digital Wave, I often spearhead strategy development for diverse clients. One instance involved a local restaurant looking to boost their online presence. My approach started with a comprehensive website audit to find areas for improvement.
Utilizing SEMrush and Google Keyword Planner, I conducted deep keyword research to identify high-traffic, low-competition keywords relevant to the restaurant's offerings. I optimized their website content to include these keywords and ensured a responsive design to favor mobile users.
Subsequently, I focused on off-page tactics, encouraging reviews on platforms like Yelp and TripAdvisor, and participated in local food bloggers' meet-ups to build quality backlinks.
Within six months, our efforts, tracked through Google Analytics, led to a 50% increase in organic traffic, and the ranking for selected keywords improved significantly, resulting in enhanced visibility and increased bookings.