Currently, as a Digital Marketing Associate at XYZ Company, I manage the company's SEO strategy. My responsibilities include keyword research, on-site and off-site optimization, managing backlinks, and continuous monitoring of our rankings. I regularly use tools like Ahrefs, SEMRush, and Google Search Console.
One of my noteworthy projects involved optimizing our site for long-tail keywords related to our niche market. We improved load speed, made our site mobile-friendly, and proactively obtained high-quality backlinks. Progress was tracked using a custom ranking report developed from SEMRush data. Over a period of six months, this approach saw our website's organic traffic increase by 35% and our keyword ranking improve, with ten of our targeted long-tail keywords achieving a Google rank on the first page. It's been an immensely rewarding experience watching our targeted approaches paying off.