In my capacity as a Marketing Associate at Synergy Solutions, I handled the task of lead qualification and played an integral part in developing and executing a successful lead evaluation strategy. We utilized the BANT system and relied on CRM tools like Salesforce for operational efficiency.
A bottleneck we faced was a clutter of unqualified leads congesting our pipeline, negatively impacting sales productivity. To solve this, we established strict qualifying parameters customized to our business model and buyer personas. We introduced consistent education and training sessions for the sales team to clarify these criteria and improve adherence.
Following these initiatives, we saw a 20% increase in conversion rates and a more streamlined sales process. These adjustments allowed our sales team to concentrate on potential customers who were more likely to convert and whose business needs were in line with our offerings.