Currently, as a Content Creator for MediaCo, I regularly develop fresh content ideas, especially for our social media platforms. My process usually starts with studying our analytics to understand what content engages our audience the most. Then, I look at the current trends and topics relevant to our brand. I also hold brainstorming sessions with the team to get an array of perspectives.
One successful idea I generated was a series of interactive Instagram stories addressing common misconceptions about our industry. These stories used quizzes and slides to engage our audience and provide them with valuable insights. As a result, we saw a 30% increase in our Instagram engagement rates and also received positive feedback from our followers, further solidifying our reputation as an industry leader.