As a Content Manager at Cypher Marketing, a key part of my role involves continuously auditing and refreshing our content strategies. A recent project was centered on auditing all SEO-focused blogs on our company site, due to decreased site traffic and lower search engine rankings.
My team and I began by developing a comprehensive spreadsheet detailing every piece of blog content along with key SEO metrics like bounce rate, organic traffic, keyword rank, etc. We systematically assessed each piece, identifying outdated information, poor-performing keywords, and low-quality backlinks. We also analyzed the competitor's content as part of this audit to understand industry trends and benchmarks.
Post-audit, I collaborated with our SEO and writing team to revise several blog entries, remove redundant or outdated ones, and introduce fresh content based on our findings. The result of this audit was an overall 20% increase in organic site traffic within three months, and considerable improvement in keyword rankings. Our effective content audit and subsequent actions played a vital role in enhancing our site's position and visibility.