As a Business Development Associate at XYZ Corp, I had the opportunity to devise a strategy for pushing into the Asian market. We aimed to sell our SaaS products to small and medium-sized businesses, addressing a clear gap in affordable, user-friendly software solutions.
Our team started by conducting extensive market research, assessing competition and demand potential in specific regions. We utilized frameworks such as PESTLE and Porter's Five Forces to contextualize our entry strategy. With the data in hand, we pitched a collaboration-based approach, opting to partner with local resellers to tap into their established networks and minimize entry barriers.
The strategy was successful with a 25% increase in our customer base within the first year, far exceeding our initial projections. This project reinforced the importance of a strategic, data-driven approach in successful business development while amplifying my abilities to create and implement growth plans.