As an associate digital marketing manager at XYZ Corp, I was responsible for creating and implementing a comprehensive, multi-channel digital marketing strategy. Our goal was to increase brand awareness and generate qualified leads for our tech products.
The key pillars of our strategy involved content marketing, email campaigns, SEO, and paid advertising across Google AdWords and social media channels. I was directly involved in creating content calendars, overseeing campaign setup, and managing the necessary marketing budget. One of the tools I used extensively was Google Analytics, which helped us track campaign ROI and website traffic sources.
One of our most successful campaigns was a long-form article series that we promoted via LinkedIn ads. This resulted in a significant increase in organic website traffic and a 15% increase in generated leads over 6 months. This experience solidified my understanding of the importance of data-driven decision-making in digital marketing.