As a Content Editor for a digital news outlet, I'm responsible for ensuring that all our content is SEO-friendly. One of my significant assignments was revamping our website's architecture to improve its SEO performance.
I approached this task by introducing a silo structure, grouping related articles together and creating comprehensive internal linking to increase website coherence and crawlability. I also conducted in-depth keyword research by using tools such as SEMrush and Google Trends to optimize headlines and content for trending keywords. Additionally, I improved page load speed and incorporated structured data to make our articles more attractive to search engines.
The result was a 30% boost in our organic traffic after a few months. We also started ranking for some competitive keywords that increased our site’s visibility. All these efforts significantly contributed to increasing our online readership.