As an associate content strategist at DigitalPros, I've been involved in defining and executing a wide range of strategies for our clients. A significant part of my role involves understanding our clients' objectives and translating them into a structured content process. For example, I recently led the content strategy for a client in the pet care industry.
First, our team identified the target audience and conducted a thorough analysis of their content consumption patterns. We created personas to help guide our strategy. We then brainstormed and finalized content themes that resonated with the prospective customer base. I developed a comprehensive content calendar, leveraging tools like SEMRush and Google Analytics for keyword research and Hubspot for content management.
The strategy was a resounding success, leading to a 40% increase in organic traffic over six months and significantly improving the conversion rates. This real-world experience solidified my understanding of content strategy as a crucial element in driving online visibility and customer engagement.