In my current role as a Media Associate at BigPicture Agency, I am actively involved in the crafting and execution of media strategies for various clients. A significant project was developing a comprehensive media strategy for an emerging e-commerce brand. We performed audience segmentation using Google Analytics and Facebook Insights to understand potential customers.
Our team developed content tailored to each segment and chose a mix of social platforms, blog-posts, and email marketing to reach them. We utilized Hootsuite for scheduling posts and tracking customer engagement. The implementation of our media strategies resulted in a 25% increase in site traffic and a 15% growth in sales over six months, showcasing the power of well-executed, data-driven media strategies.